luxury travel agency in Shanghai
The project is about creating a promotional office for "My Odyssey" in Shanghai, a company that provides tourism and travel-related services for holidays in Greece. The ground floor retail space, with an area of 33m2, should identify and promote the "Greek Character" while responding at the same time to specific operational needs.
This is the first of a series of "promotional points" to be established in many cities around the world and for this reason it was imperative to create a corporate identity.
The color palette and materials proposed, were a combination of off-white and deep sea blue with brass and oak details.
The dominant theme of the display window that gives minimally but intensively "the scent of Greek summer" is a horizontal graphic composition of carefully selected photographs, on a white Corian panel. This horizontal strip was made by printing on a plexi-glass, which was in turn illuminated, giving an even more stunning effect at night.